22 Mar Powerade Allblacks
One of the assignments that I have been working on in the last few months was shooting stills while a TVC was being Shot for Powerade .
It was a great concept three ¬†All blacks and one “Joe Public” to do a 90 min work out Session and the Joe Public had no idea who the people he would be doing the work out with .
I shot stills of the session to be used down the track .
a link to the commercial is here http://www.powerade.co.nz/news/SweatSessions.aspx
The great thing about the ad is it was just like it happened ,no set ups, no stopping just straight into it .
the sweat is real and every thing played out just like the ad shows .
I have ¬†done quite a bit with the All blacks over the years some of them are easier to deal with than others , but the three guys on this job ¬†were great to work with and and For some one like Richie McCaw who gives every thing when he plays and trains he never does any thing at half measure and you can see why he is the Captain of the ABs